The Aspen Dental app

Design options

Simpler, bigger, easier to read — built for our patients. Same for ClearChoice.

Why we simplified

Our patients skew older — so we optimized for readability, grounded in accessibility research.

Fewer words. One idea per line, plain language — cut the clutter you flagged.
Bigger type. Body 17px+, headlines large; nothing tiny to squint at.
Stronger contrast. AAA (7:1) — no faint gray text.
Bigger targets. Large, well-spaced tap areas for less-steady hands.

before and after

Welcome / find an office

The screen you circled — three simpler takes.

A · Plainest

"Great care starts here."

B · In your corner

"We're glad you're here."

C · Action-forward

"The office nearest you, in one tap."

Home

Signed-in — three greetings.

A · Warm

"We can't wait to see you."

B · Journey

"You're on your way to a healthy smile."

C · One job

"Here's what's next."

Appointment reminder

Warm nudge — three tones.

A · Tomorrow

"See you tomorrow."

B · All set

"You're all set for tomorrow."

C · Today

"See you today."

Watch the 6 sizzle videos →

Three for Aspen, three for ClearChoice — including the no-show story for practice owners.